Book genre selected by
Jared Douglas
Never underestimate a man who overestimates himself.
A GLIMPSE INTO THE BOOK
Jerry Jones, a small-town Arkansas boy turned oil tycoon, shocked the sports world when he purchased the Dallas Cowboys in 1989. With a brash style and controversial decisions, Jones transformed a money-loser into a billion-dollar empire, leaving an indelible mark on the NFL landscape.
Like Jones himself, the Cowboys under his ownership have been polarizing—loved by some, loathed by others, but impossible to ignore. As he once said, "There's no substitute for winning and no tolerance for losing."
Author of the book Jim Dent covered the Cowboys as a sportswriter in the ‘80s and ’90s. In 2015, he was sentenced to 10 years in prison after his 10th conviction for DWI. He was eligible for parole after serving half the sentence.
BOOK FACTS
King of the Cowboys
Originally published: 1995 (Out of Print—Limited Availability)
Print length: 277 pages
Listening length: N/A
Ratings: 4.3 Amazon, 3.5 Goodreads
IDEAS TO CONSIDER
Jerry Jones’ DNA
🧒 Early Hustle: Jones started work at age 7 and sold various items in his youth which cultivated sales skills.
💼 Persistence Through Failure: Despite setbacks in pizza franchising, Jones' resilience led him to eventual success in oil and gas.
🎲 Risk Tolerance: Jones never met a high risk deal he didn’t like. He rolled the dice until his knuckles bled
A FRAMEWORK TO SIMPLIFY
Jerry Jones’ Four-Quarter Strategy
TACTICS TO INSPIRE ACTION
Apply Them To Your Life
➡ Make Bold Moves
Don't be afraid to shake up the status quo.
Trust your instincts, even when others doubt you.
Be prepared for both criticism and praise.
➡ Focus on the Bottom Line
Treat your passion as a business.
Look for innovative ways to increase revenue.
Balance tradition with profitability.
➡ Stay in the Game
Remain hands-on in your endeavors.
Learn from both successes and failures.
Adapt your strategy as circumstances change.
➡ Build a Brand
Leverage success to create a larger-than-life image.
Use controversy to maintain relevance and attention.
Continuously seek new opportunities for growth.
WORTH A LISTEN
Founder’s Podcast Episode on the Book
Listen on Spotify:
Listen on Apple Podcasts:
