SMARTER NEWSLETTERS
Book-based microlearning delivered to your team as email newsletters.
Tailored Insights
Interactive Content
Measurable Results
SAMPLE PROGRAM:
This 12-week microlearning program is designed to equip leaders with essential skills in decision-making, team motivation, and strategic thinking. Each week focuses on a critical leadership concept from a book, reinforced with actionable exercises.
PROGRAM GOALS:
- Equip leaders with skills to guide teams through change and growth.
- Strengthen decision-making, team motivation, and strategic thinking.
- Foster accountability and ensure continuous leadership development.
12-WEEK AGENDA:
Week 1: Building a culture of trust and teamwork
- Leaders Eat Last by Simon Sinek
Week 2: Practicing vulnerability and courageous leadership
- Dare to Lead by Brené Brown
Week 3: Encouraging visionary, possibility-driven thinking
- The Art of Possibility by Rosamund & Benjamin Zander
Week 4: Leading with resilience during crises and uncertainty
- Leadership in Turbulent Times by Doris Kearns Goodwin
Week 5: Breaking leadership barriers and enhancing team dynamics
- How Women Rise by Sally Helgesen & Marshall Goldsmith
Week 6: Overcoming obstacles and advancing in leadership
- The Memo by Minda Harts
Week 7: Motivating your team through autonomy, mastery, and purpose
- Drive by Daniel Pink
Week 8: Managing difficult conversations and fostering open dialogue
- Crucial Conversations by Kerry Patterson et al.
Week 9: Focusing on what's most important and eliminating distractions
- Essentialism by Greg McKeown
Week 10: Creating an environment where teams thrive through collaboration
- The Culture Code by Daniel Coyle
Week 11: Leading with honesty and empathy while driving accountability
- Radical Candor by Kim Scott
Week 12: Building sustainable leadership habits for long-term success
- Atomic Habits by James Clear
EXPECTED OUTCOMES:
At the end of the 12-weeks, leaders will:
- Strengthen their ability to lead teams through change.
- Gain the confidence to make strategic decisions that align with the organization's vision.
- Motivate and inspire teams by fostering trust and open communication.
- Develop sustainable leadership habits that ensure continuous growth.
HOW IT WORKS
1. Alignment
We collaborate with your leadership to define clear goals and KPIs that support various business needs.
Selected objectives:
- Lay foundation for an upcoming event
- Keep momentum going after a session
- Provide ongoing inspiration and ideas
2. Program Design
We tailor the book selection, timeline, and interactive elements to ensure timely, meaningful engagement.
Key features:
- Books curated for your goals
- Customized email formats
- Polls & surveys to capture data
3. Delivery
We send the emails as planned, track progress & engagement, and recommend improvements.
Deliverables:
- Periodic emails
- Leadership updates
- Insights & recommendation
WHY EMAIL-BASED ENGAGEMENT?
Email has evolved. With modern platforms it’s easy to design short, interactive emails that stand out in work inboxes.
WHY NEWSLETTERS?
Newsletters turn email into a "product" that delivers value for your team, such as curated insights, rather than just another message in their inbox. The result?
We keep engagement high without overwhelming your team.
HOW WE USE NEWSLETTERS
Before a Session:
Ditch boring pre-read documents.
As a better alternative to pre-reads, we send a series of bite-size stimulus to inspire your teams and lay the foundation for your upcoming event. We include interactive polls or surveys to capture data and insights from participants, allowing us to tailor the session specifically for their needs.
After a Session:
Keep the momentum going.
How many times have you attended a great session, left it feeling inspired and motivated, but failed to put the learnings into action? You're not alone. Day-to-day duties can stall change.
That's why we use newsletters to maintain momentum. After a session, we review the session outputs, then design a series of emails that reinforce key messages, provide additional inspiration, and/or to ensure accountability on the agreed plan forward.
As a Standalone Program:
Infuse ongoing inspiration and learning.
While newsletters are a powerful complement to any session, they also work great as a standalone program. It's a great way to 1) reinforce leadership priorities (we curate similar messages, but in the words of famous authors or experts); 2) as a learning and development program; or 3) as a fun team-building or quality of life initiative.
We'd love to chat about your specific need and how we might help.
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